Tidal Era is a sustainable cruise ship line.
The problem: Cruises are often referred to as “floating cities” because of the huge amount of waste they produce.
The solution: Tidal Era’s cruises are revolutionary in their sustainability; they’re powered by batteries, recycle all water on board, and are fully carbon neutral. In addition to its environmental benefits, it caters to people who appreciate the ease of high-tech products and the experience they allow for.
The thinking: Sleek, luxurious, and cutting-edge, Tidal Era is perfect for adult couples who appreciate being the first to enjoy new products and understand the importance of sustainability. Satisfying from start to finish, this cruise line pampers its guests and the environment. Tidal Era offers a luxurious, guilt-free experience supported by fully sustainable practices which harness cutting-edge technological innovation.
The skills: Branding | Copywriting | | UI/UX Design | Advertising
Eco-friendly can be synonymous with high-end.
These ads emphasize the primary benefits of the cruise line: sustainability and luxury. Passengers can fully relax knowing they don’t have to worry about the quality of their trip or the impact it will have on the environment.
Make an impact while enjoying yourself.
Each ship’s lobby has a gallery wall explaining how the trip is sustainable every step of the way. This reassures guests that they are being kind to the earth and ocean while cruising in style.
Luxury, all the time.
The collateral for Tidal Era reinforces the luxurious element of the cruise with sleek designs while continually referencing its sustainability in color and pattern.
Technology allows for a smoother experience.
Among Tidal Era’s benefits are that new technology allows for a sustainable, effortless experience. This emphasis on ease-of-use and leisure for passengers means than an app is the perfect way to communicate with them. Touching upon each unique cruise offering – from amenities to day trips to spa visits – the app fosters a fully integrated trip experience.