PanOxyl is “here for it all”.

The problem: PanOxyl, with decades of expertise in acne care, needed a campaign to bring that heritage into the here and now in a way that new consumers could relate to.

The solution: We started with the key insight that young people’s lives are made of special moments in which every awkward stumble and epic high feel amplified. From there, we established PanOxyl as a trusted companion that’s here for it all – helping to keep breakouts in check and confidence high.

The thinking: The campaign is brought to life by capturing both special occasions and everyday moments in young people’s lives that feel relatable. With energetic photography, quippy, engaging copy, and bold typography, each element of the Here For It All campaign makes PanOxyl’s expertise feel relevant to real life, in real time. The campaign reinforces that PanOxyl is the Acne Authority, and will continue to be for every generation in every moment that matters.

The client: PanOxyl

The team: Little Big Brands

The skills: Creative Strategy | Branding | Art Direction | Digital Activation | Digital & Social Media Marketing