Cue is mood shifting vodka.
The problem: While many consume alcohol in order to change how they feel, the current market does not offer liquor which helps its consumer to achieve a targeted emotion.
The solution: Cue seeks to provide social drinkers with concrete shifts from one headspace to another. With five flavors – be happy, be social, be awake, be relaxed, and be asleep – distilled with natural ingredients, consumers can assure a definite shift in emotion by drinking one shot.
The thinking: Targeting a behavioral audience of young adults who drink to ensure they’re prepared with the mindset they want, Cue is the perfect option for social drinkers who are looking for a simple, tasty way to prepare for any kind of setting. Minimalistic, colorful, and understated, Cue appeals to those who are willing to experiment with non-traditional alcohol to achieve a shift towards the mood they desire.
The skills: Packaging | UI/UX Design | Advertising
It’s all about shifting your mood.
Cue’s packaging uses the visual of a gradient to represent the change in mood that the vodka delivers.
Feeling antisocial?
Cue offers a flavor to counteract any emotion. Just a shot of be social allows for a definite shift in mood. In sleek packaging with a pop of color on the side, this vodka is a must-have for any social drinker’s liquor collection.
Shift your mood. It’s your cue.
These ads focus on Cue’s main benefit: it’s mood shifting abilities. Just went through a breakup? A shot of be happy will have you right back on the dance floor. Nervous for your first date? Cue’s got your back with be relaxed. No matter the situation, this vodka prepares its consumers to go in feeling prepared.
The science behind shifting your mood.
As a new product with mood-altering capabilities, consumers may be hesitant to try Cue. The website gives an overview of how the drinks work, offers cocktail recipes, and provides a list of locations where Cue can be purchased to inspire confidence in the consumer.